There are many reasons why businesses are moving to the cloud. Some popular reasons businesses are choosing the Google Cloud Platform (GCP) include the flexibility, scalability, and security offered by cloud technology. While the reasons may be unique to each business, the benefits of moving to the cloud are many. We can look to Google Cloud customers to really understand the benefits of moving to the cloud. In this post, we will discuss some apps that you use that leverage GCP technology.
Whether you’re into true crime podcasts or 80s pop hits, Spotify gives users access to over 70 million songs, 4 billion playlists, and 2.2 million podcast titles. With over 345 million active users a month, it’s not surprising that Spotify looked to Google Cloud to remove some of the operational complexity from its business to free up employees’ time.
Truecaller, a communication app with more than 200 million daily users. The app provides a dialer that offers caller ID, spam detection, messaging, and financial services. Leveraging GCP technology, Truecaller was able to increase the size of the database that supports its communication service and gained agility and speed-to-market for new products.
King, a mobile game developer, needs little introduction. With over 200 titles, one stands out above the rest: Candy Crush Saga. Downloaded more than 2.7 billion times across all platforms and 273 million monthly users, it’s clear that King ingests, stores, and, subsequently, analyses huge amounts of data. Using Google Cloud Machine Learning and BigQuery, they are able to develop new games and make changes to existing games more efficiently.
Twitter, the micro-blogging platform used by millions, began using GCP technology in 2018 and has since reported that it has enhanced its engineers’ productivity. Twitter uses Google’s Data Cloud to analyse data faster and improve the users’ experience on the platform. Twitter now democratises data access by offering a range of data processing and machine learning tools to better understand and improve how their features are used.
With a stellar reputation and state-of-the-art technology, GCP helps run your favourite apps allowing you to have the best experience possible. If you would like to find out more about how we can help you leverage cloud technology, contact us.
